Janeale Dean – 2025 Young Geospatial Professional

Company: Desert Creative Group
Current position: President
Age: 34              
Education: Northwest College of Art and Design, double major in Multimedia and Graphic Design

Dean began her entrepreneurial journey in April 2017 when she founded Desert Creative Group. Desert Creative Group began as a full-service creative and marketing agency servicing local, state, national, and international clients with consulting and services centered around strategic marketing, campaign planning, and creative development. Through the years, Desert Creative Group has expanded its offerings to be able to help build the infrastructure businesses need to scale also to include: business development, team building and training, sales and distribution development, data management and insights, and more.

Dean is also passionate about utilizing her skills and expertise to give back to communities and has served on the City of Twin Falls’ Public Art Commission, the Professional Advisory Committee Board for Northwest College of Art and Design, the Leadership Council for the National Small Business Association, and several nonprofits’ board of directors. In 2022, she teamed up with the South Central Small Business Development Center to develop and launch Downtown Wheelhouse, an entrepreneur training center and startup incubator, to provide critical resources, mentorship, and community to businesses.

Under her leadership, Desert Creative Group launched North American Distribution for Tersus GNSS as the master distributor for the U.S. and Canada. They will service the geospatial vertical markets with the Tersus portfolio. This will enable the North American market direct access to professional level positioning products and U.S. based sales and aftersales support.

 

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