All posts by Juan B. Plaza

What’s ROI?

In 2008 after a nine-year run selling GIS software, it was time for me to move on. I received an offer to head the western region sales team for a GPS company competing in the difficult fleet management market. This career move was based on my belief that GPS applications have a lot in common...

Aerial Imaging in Antarctica

It was quite an adventure: an all-or-nothing mission to map a research station in Antarctica. Like numerous countries around the world, Ecuador’s mapping agency, Instituto Geografico Militar (National Military Geographic Institute of Ecuador or IGM), is a technical institution within the country’s military establishment. The IGM is responsible for developing the national mapping and the geographic...